CPEU/CEU: 21
Course Expiration Date: 12/18/2026. You have until that date to complete your CPEU Evaluation or Webinar Feedback Survey for this course.
Course Type: 720—Preapproved Self-Study Materials, Printed.
Includes CE Evaluation/Reporting Form: You will submit it online and receive your CE Certificate immediately.
Suggested Learning Level: 2
About This Course
Put your creativity and business ideas into action, and become a successful entrepreneur. This book shows you how. Features informative and inspirational sections on:
- How to assess your entrepreneurial traits and qualities, and develop the skills you’ll need
- How to write a business plan and set up your business
- Step-by-step process to develop products and services
- How to market and promote yourself on a shoestring budget
- How to sell your services to clients and businesses
- How to create a successful logo and brand
- Reimbursement and preferred provider basics
- Legal and tax information
- How to successfully incorporate telehealth into your practice
- Case study of a dietitian starting her own private practice, including the business plan and financial projections she develops
- Case study of a corporate wellness program development and marketing
The third edition also includes:
- New in-depth profiles of successful RD entrepreneurs—lessons learned, top tips and real-world advice, in their own words!
- Everything from private practice to corporate wellness, food product development and marketing, book writing and marketing, food labeling consulting and much more
- Full social media and online marketing section, designed just for nutrition entrepreneurs! Learn how to create an effective website and use blogging and social media platforms to build your brand and business and gain clients
Published 2021, 331 pages. See the LNCs & PIs tab for suggested learning codes.
CPEU/CEU: 21
NOTE: Course Expiration Date: 12/18/2026. You have until that date to complete your CPEU Evaluation or Webinar Feedback Survey for this course.
LNCs
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Performance Indicators (PI’s)
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Level 2 Suggested Learning Codes:
(1000) Professional skills
(1010) Career planning, job search, goal setting
(1020) Computer, electronic technology
(1070) Leadership, critical and strategic thinking
(1110) Risk taking
(7000) Business and Management
(7010) Business plan development
(7030) Contract management
(7070) Entrepreneurship, private practice
(7080) Financial management
(7120) Marketing
(7130) Managed care
(7150) Negotiation
(7170) Reimbursement, coverage
(7180) Strategic planning |
1.6.3 Ensures projects meet budgetary requirements
2.1.7 Delivers information and opinions in a respectful and professional manner
3.2.2 Participates in professional and personal development activities for career growth and skill enhancement
4.1.1 Demonstrates effective problem solving and professional judgment to address a need
4.2.6 Analyzes and synthesizes information and identifies new information, patterns and findings
4.2.9 Evaluates the effectiveness of a plan, and identifies required future actions
6.1.3 Establishes goals for improving quality of services provided
8.3.4 Enhances knowledge to foster career advancement
8.3.5 Keeps abreast of changes in practice and within practice environments that affect scope of practice
8.3.7 Integrates new knowledge and skills into practice
11.1.2 Develops and implements evaluation tools and methodologies to test products and services
11.1.3 Leads and facilitates product testing using research methodologies to determine acceptability and viability and to confirm desired outcomes
11.2.8 Develops messaging, applying principles of change management, motivation and evidence-based practice
11.3.9 Accurately and objectively interprets stakeholder consultation and data to inform product and services development and delivery
13.3.7 Demonstrates understanding of payment and reimbursement models and their financial impact
14.1.1 Develops and applies criteria to measure and monitor productivity in order to support safe, ethical and efficient services delivery
14.2.1 Establishes and maintains an operational budget
14.2.4 Conducts and participates in a cost analysis to establish budget priorities
14.3.1 Defines the project parameters in collaboration with key stakeholders |
Only logged in customers who have purchased this product may leave a review.
A. S., consultant and private practice dietitian –
I loved everything! I liked seeing a full overview of the business components in one place. There were things I have put almost no thought into such as all the social media presence I could choose to have. I was inspired by the segment of entrepreneur profiles to hear from others like me that have taken a chance on their idea and themselves.
F. C., Registered Dietitian –
I found the information valuable. I learned more about networking, social media, and I love the examples given about how to present yourself. I also appreciated the tips given throughout the book that I can utilize in my own business.
S. S., Registered Dietitian –
Thank you for offering this book. The subject is refreshing, relevant, and informative.
K. N., long-term care dietitian –
This program was very relatable. Other business courses can seem to go over my head but this one was easy to follow and enjoyable to read.