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The Nutrition Entrepreneur: How to Start and Grow a Great Business--Second Edition (25 CPEU / CEU)
The Nutrition Entrepreneur: How to Start and Grow a Great Business

Put your creativity and business ideas into action, and become a successful entrepreneur. This book shows you how. Features fully updated sections on:

  • How to assess your entrepreneurial traits and qualities, and develop the skills you'll need
  • How to write a business plan and set up your business
  • Step-by-step process to develop products and services
  • How to market and promote yourself on a shoestring budget
  • How to sell your services to clients and businesses
  • Reimbursement and preferred provider basics
  • Legal and tax information
  • Case study of a dietitian starting her own private practice, including the business plan and financial projections she develops
  • Case study of a corporate wellness program development and marketing
  • The second edition also includes:
    • In-depth profiles of successful RD entrepreneurs--lessons learned, top tips and real-world advice, in their own words!
    • Everything from private practice to corporate wellness, food product development and marketing, book writing and marketing, food labeling consulting and much more
    • Full social media and online marketing section, designed just for nutrition entrepreneurs! Learn how to use LinkedIn, Twitter, Facebook and Blogging to build your brand and business and gain clients!

BONUS! You'll get a FREE one-hour webinar led by the authors to bring the principles alive in your practice. Watch below:

"The book is well-written, organized and easy to read. The step-by-step concise style was easy to follow. I can't believe I can say I enjoyed the exercises! My associate and I are just starting a consulting business and this book gave us a clear pathway...Thank you, thank you, thank you!!!"
- Paz Kent, MS, RD, Live Oak, FL

"It was very comprehensive and the overall organization of material was easy to follow. Very informative and packed with great practical ideas. Thank you!"
- Lisa Mayer, RD, Eagle, ID

"This program was great. I especially liked the thought-provoking questions required for making decisions regarding private practice. It will be an excellent resource"
- Linda Nikolakopoulos, MS, RD, LDN, Lynn, MA

"I was very impressed by the content of the program. I especially liked that I learned such great detail about one of the most important parts of starting a new business - the plan. It really helped me to not miss any important steps in starting my business."
- Sonia V. Nelson, MS, RD, LDN, Wilmington, NC

"I have read other books on entrepreneurship but this one was the best by far. Thank you."
- R.S., PhD, RD, Brooklyn, NY

295 pages. Includes CE evaluation/Reporting Form: You will submit it online and receive your CE Certificate immediately. See below for suggested learning codes.
PRICE: $159.99
CPEUs/CEUs: Add'l CPE eval/Reporting Form avail--order below.

Performance Indicators Continuing Education Specifics Extended Information
Bestseller! This new edition of the classic bestseller is a must-read for your inner entrepreneur! Put your creativity and business ideas into action, and become a successful entrepreneur. This book shows you how!
Performance Indicators
LNCs Performance Indicators
(1000) Professional skills
(1010) Career planning, job search, goal setting
(1020) Computer, electronic technology
(1070) Leadership, critical and strategic thinking
(1110) Risk taking
(7000) Business and Management
(7010) Business plan development
(7030) Contract management
(7070) Entrepreneurship, private practice
(7080) Financial management
(7120) Marketing
(7130) Managed care
(7150) Negotiation
(7170) Reimbursement, coverage
(7180) Strategic planning
1.6.3 Ensures projects meet budgetary requirements
2.1.7 Delivers information and opinions in a respectful and professional manner
3.2.2 Participates in professional and personal development activities for career growth and skill enhancement
4.1.1 Demonstrates effective problem solving and professional judgment to address a need
4.2.6 Analyzes and synthesizes information and identifies new information, patterns and findings
4.2.9 Evaluates the effectiveness of a plan, and identifies required future actions
5.2.1 Integrates technology platforms with other internal and external services (e.g., risk management, disease management, data tracking and reporting)
5.2.2 Leads or participates on teams to design or develop criteria for the selection or implementation of software programs, applications or systems to advance work objectives
5.2.4 Determines the workflow and resource needs for clinical information system implementation, maintenance and upgrades
6.1.1 Recognizes and identifies systems errors and risk reduction measures
6.1.2 Formulates a clear understanding of the nature of problems or need for improvement to achieve desired outcome
6.1.3 Establishes goals for improving quality of services provided
7.1.6 Coordinates the implementation of risk management strategies
8.3.3 Takes action to address deficiencies to enhance practice
8.3.4 Enhances knowledge to foster career advancement
8.3.5 Keeps abreast of changes in practice and within practice environments that affect scope of practice
8.3.6 Keeps abreast of current nutrition and dietetics knowledge and trends
8.3.7 Integrates new knowledge and skills into practice
11.1.2 Develops and implements evaluation tools and methodologies to test products and services
11.1.3 Leads and facilitates product testing using research methodologies to determine acceptability and viability and to confirm desired outcomes
11.2.8 Develops messaging, applying principles of change management, motivation and evidence-based practice
11.3.9 Accurately and objectively interprets stakeholder consultation and data to inform product and services development and delivery
12.2.6 Determines resource needs for community and public health programs
12.2.8 Synthesizes assessment data to determine and prioritize program goals and objectives
12.3.3 Takes into consideration any population and environmental disparities (health, availability, finances, access) when developing programs
12.5.3 Critically reviews evaluations to make recommendations for changes
13.1.1 Conducts a needs assessment in collaboration with staff to determine overall department needs
13.2.2 Evaluates and incorporates individual and target group needs and requirements in order to develop menu items
13.3.2 Implements a reliable system for budgets and financial record maintenance that adheres to generally accepted accounting principles
13.3.7 Demonstrates understanding of payment and reimbursement models and their financial impact
14.1.1 Develops and applies criteria to measure and monitor productivity in order to support safe, ethical and efficient services delivery
14.1.7 Develops, implements, monitors and evaluates strategies for efficient workflow
14.1.8 Communicates process changes to staff, customers, vendors and other stakeholders
14.2.1 Establishes and maintains an operational budget
14.2.3 Synthesizes and analyzes data from multiple sources to manage organizational budget
14.2.4 Conducts and participates in a cost analysis to establish budget priorities
14.3.1 Defines the project parameters in collaboration with key stakeholders
14.3.5 Identifies and anticipates risks related to the project and/or organization
14.3.6 Tracks progress and completion of deliverables and takes action to keep project within scope
14.4.1 Utilizes policies and processes to manage workforce
14.4.3 Plans and coordinates staff orientation and training
14.4.4 Reviews and updates job descriptions to reflect current practices and the organizations needs
*NOTE: All Skelly Skills CE courses expire three years from date of purchase. (You have three years to complete the CPE program once you purchase.)

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