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The Nutrition Entrepreneur: How to Start and Grow a Great Business--Second Edition (25 CPEU / CEU)
The Nutrition Entrepreneur: How to Start and Grow a Great Business

Put your creativity and business ideas into action, and become a successful entrepreneur. This book shows you how. Features fully updated sections on:

  • How to assess your entrepreneurial traits and qualities, and develop the skills you'll need
  • How to write a business plan and set up your business
  • Step-by-step process to develop products and services
  • How to market and promote yourself on a shoestring budget
  • How to sell your services to clients and businesses
  • Reimbursement and preferred provider basics
  • Legal and tax information
  • Case study of a dietitian starting her own private practice, including the business plan and financial projections she develops
  • Case study of a corporate wellness program development and marketing
  • The second edition also includes:
    • In-depth profiles of successful RD entrepreneurs--lessons learned, top tips and real-world advice, in their own words!
    • Everything from private practice to corporate wellness, food product development and marketing, book writing and marketing, food labeling consulting and much more
    • Full social media and online marketing section, designed just for nutrition entrepreneurs! Learn how to use LinkedIn, Twitter, Facebook and Blogging to build your brand and business and gain clients!

BONUS! You'll get a FREE one-hour webinar led by the authors to bring the principles alive in your practice. Watch below:

"The book is well-written, organized and easy to read. The step-by-step concise style was easy to follow. I can't believe I can say I enjoyed the exercises! My associate and I are just starting a consulting business and this book gave us a clear pathway...Thank you, thank you, thank you!!!"
- Paz Kent, MS, RD, Live Oak, FL

"It was very comprehensive and the overall organization of material was easy to follow. Very informative and packed with great practical ideas. Thank you!"
- Lisa Mayer, RD, Eagle, ID

"This program was great. I especially liked the thought-provoking questions required for making decisions regarding private practice. It will be an excellent resource"
- Linda Nikolakopoulos, MS, RD, LDN, Lynn, MA

"I was very impressed by the content of the program. I especially liked that I learned such great detail about one of the most important parts of starting a new business - the plan. It really helped me to not miss any important steps in starting my business."
- Sonia V. Nelson, MS, RD, LDN, Wilmington, NC

"I have read other books on entrepreneurship but this one was the best by far. Thank you."
- R.S., PhD, RD, Brooklyn, NY

295 pages. Includes CE evaluation/Reporting Form: You will submit it online and receive your CE Certificate immediately. See below for suggested learning codes.
Our Price: $159.99
Options: Add'l CPE eval/Reporting Form avail--order below.

Product Code: ENTR-1

Additional Information Continuing Education Specifics for Dietitians, Diabetes Educators and other Clinicians Extended Information
Bestseller! This new edition of the classic bestseller is a must-read for your inner entrepreneur! Put your creativity and business ideas into action, and become a successful entrepreneur. This book shows you how!
Suggested Learning Codes and Additional Information
  • Level 2
    Suggested Learning Codes:
    (1000) Professional skills
    (1010) Career planning, job search, goal setting
    (1020) Computer, electronic technology
    (1070) Leadership, critical and strategic thinking
    (1110) Risk taking
    (7000) Business and Management
    (7010) Business plan development
    (7030) Contract management
    (7070) Entrepreneurship, private practice
    (7080) Financial management
    (7120) Marketing
    (7130) Managed care
    (7150) Negotiation
    (7170) Reimbursement, coverage
    (7180) Strategic planning

    *NOTE: All Skelly Skills CE courses expire 3 years from date of purchase. (You have 3 years to complete the CPE program once you purchase.)

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